How Retail Stores Manipulate You

  • Publicado el 20 sep 2023
  • HELLO FRIENDS!! a bit of an experimental video here, but i hope you guys like it...
    Have you ever wondered why you always get lost in IKEA? Or why you can't leave Sephora without a hand full of lipstick swatches? Or why you just love hanging out at Target? I was curious... so I decided to do some research on how different retail stores manipulate you into spending more time at their stores, interacting with their products more, and therefore, spending more of you hard earned cash at their shops. We explored different tactics that Ikea, Target, Sephora, and Ulta use to lure customers in & keep them there until they make a purchase! This is the first of a 3-part series we're gonna be working on throughout the year!
    A big thank you to Jen Clinehens for helping us out with this video; make sure to check out her ESclips channel here: / growlikethegreatest
    Make sure to check out The Food Theorists' video on Grocery store manipulation here!! • Food Theory: You've Be...
    This video is NOT sponsored!!
    Check out our merch shop here!!
    My Instagram: safiyany​
    My TikTok:
    Our livestreaming channel: / safiyatyler
    Our ESclips Shorts channel: / @safiyashorts
    Via AudioNetwork
    WRITTEN by
    Rachel Faulkner
    Safiya Nygaard
    Safiya Nygaard
    Tyler Williams
    Dayana Espinoza
    Jarvis Rooker
    GFX by Dayana Espinoza
    Other sources:
    Remus, Emily. “Disruptive Shopping: Women, Space, and Capitalism.” The American Historian, The Organization of American Historians
    Segran, Elizabeth. “Department Stores Were the Original Retail Startups. Now They're Headed for the Grave.” Fast Company, Fast Company, 1 May 2020.
    Glancey, Jonathan. “A History of the Department Store.” BBC News, BBC
    Smithsonian Magazine, “Why the Department Store Brought Freedom for the Turn of the Century Woman.”, Smithsonian Institution, 13 Mar. 2013
    Mitchelson, Alana. “Why Is IKEA like a Maze? We Ask Its Design Boss.” The New Daily, 28 Aug. 2018
    Ringen, Jonathan. “IKEA's Big Bet on Meatballs.” Fast Company, 10 Oct. 2017
    Lubin, Gus. “Why Shopping at IKEA Is a Magical Experience like Nothing in the World.” Business Insider, 16 Jan. 2014
    Waters, Carlos. “How Ikea Mastered the Gruen Effect.” Vox, 17 Oct. 2018
    Collins, Lauren. “House Perfect.” The New Yorker, 26 Sept. 2011
    Clifford, Catherine. “Meatballs and DIY Bookcases: The Psychology behind IKEA's Iconic Success.” CNBC, 5 Oct. 2019
    Goldstein, Jacob. “'As Long as There's Human Life on Earth, a Strong IKEA Has Its Worth'.” NPR, 26 Sept. 2011
    Jansson-Boyd, Cathrine. “How Ikea's Shop Layout Influences What You Buy.” BBC Worklife, BBC, 31 Jan. 202
    Rosmarin, Remi. “A Study Breaks down Who Has the Best Prices between Amazon, Target, and Walmart in 5 Different Categories - Here's Where to Shop for What.” Business Insider, Business Insider, 31 July 2019
    McMahan, Dana. “The 'Target Effect:' a Psychologist Explains Why You Can't Just Buy One Thing.”, NBCUniversal News Group, 9 Nov. 2018
    “Target Reveals Design Elements of Next Generation of Stores.” Target Corporate, 20 Mar. 2017
    Bourg Carter, Sherrie. “Why Mess Causes Stress: 8 Reasons, 8 Remedies.” Psychology Today, Sussex Publishers, 14 Mar. 2012
    Mead, Taylor. “Experts Confirm That It's Nearly Impossible to Buy One Thing at Target - Here's Why.” House Beautiful, House Beautiful, 20 Aug. 2018
    McGrath, Lauren. “The Creepy Science behind Why You Love Target so Much.” Philadelphia Magazine, 23 June 2016,
    Young, Sarah. “A Consumer Psychologist Explains Why Every Beauty Shop Looks the Same.” The Independent, Independent Digital News and Media, 17 Nov. 2016
    Thomas, Ellen. “How Ulta Is Resetting the Mass Beauty Shopping Experience.” WWD, 23 Mar. 2018
    Brown, Rachel. “Erwin Winkler Talks Ulta Beauty's New Face.” WWD, 5 Aug. 2015
    Gregory, Sean. “Want to Save Some Money? Shop without Touching.” Time, Time Inc., 3 Apr. 2009
    Jaffe, Eric. “An Evolutionary Theory for Why You Love Glossy Things.” Fast Company, 21 Jan. 2014.
    00:00 Intro
    02:05 History Of Retail
    4:55 Manipulated by Ikea
    11:33 The Target Effect
    16:58 Sephora & Ulta Get Their Revenge
    22:30 Outro
    23:32 Child Melts Down At Ikea

Comentarios • 0

  • Safiya Nygaard
    Safiya Nygaard  Hace un año +11760

    HELLO FRIENDS!!! ok this is a little bit of an experimental format for us, but we hope you guys like it - leave us a like & a comment if you'd like to see more videos like this! we saw a video from the Food Theorists where they discussed how grocery stores pump the smell of rotisserie chicken throughout the store to get you hungrier and more likely to buy more things, and wondered what other stores do this type of thing... have you ever caught one of these (or other) retail stores trying to ~manipulate~ you into buying more stuff? let us know in the comments below what other manipulation you've witnessed! xoxo, saf

    • ᴏʜᴛxꜱꜱᴀ
      ᴏʜᴛxꜱꜱᴀ Hace un año +27

      I love your vids!

    • Anna Canada
      Anna Canada Hace un año +148

      I appreciate the new content direction!
      Would it be possible to have a weekly or monthly poll on Instagram or another platform where fans can vote on new ideas and/or submit ones?

    • Ken
      Ken Hace un año +15

      So like the IKEA you filmed in looks like almost exactly the same as mine but I don’t think you when to a ikea in Philadlphia PA but also like most IKEA look similar

    • CattonCandyGurlll_PLAZ
      CattonCandyGurlll_PLAZ Hace un año +41

      Disney land puts smells like popcorn cotton candy and other foods to make you hungry so you buy food I've heard the smells are let out by speaker looking machine things around the amusement park-- forgot to put I loooooooove ur content (-:

    • Addie
      Addie Hace un año +3

      I love your videos and I can’t wait for another video to come out and I watched all of your videos probably five times I think you should do another Franken makeup 💄

  • peach
    peach Hace un año +13386

    luckily for me, I have a foolproof protection against these clever tactics meant to make me spend money. it's called not having any money

    • Leeroy Jenkins
      Leeroy Jenkins Hace un año +345

      Yes, peach. No money=no spending. I, too, can easily dodge the maniacal manipulations. Gas prices alone will send me to an early grave and I can barely afford ramen 😣 so I totally get where you're coming from.

    • Alexis Yoko [Alexander]
      Alexis Yoko [Alexander] Hace un año +92

      And it's an actually good "life hack". 😅

    • Rebecca Jones
      Rebecca Jones Hace un año +78

      You gotta be more than broke. You gotta have bad credit too. Even then, I am sure there's a credit card company still ready to try anyway.

    • bich nguyen
      bich nguyen Hace un año +4


    • Leslie Scales
      Leslie Scales Hace un año +81

      ***US predatory credit card companies enter*** 😭

  • Wylde
    Wylde Hace 9 meses +1711

    When I lived closer to an ikea, I would listen to an audiobook and walk the store like it was a line at Disney land. I love the dreamy sense of disassociation that really helped me to pay attention to the book. I could sit on a couch or do homework after…. Eat food and leave with my class work and exercise done. It’s a good way to spend a rainy afternoon

    • Praveen Sriram
      Praveen Sriram Hace 9 meses +35

      I remember ikea as a 7 year old child in 1990/91.

    • kindauncool
      kindauncool Hace 8 meses +14

      +@Praveen Sriram Thanks for this highly relevant comment.

    • ᪥ :; 𝐝𝐚𝐢𝐬𝐲
      ᪥ :; 𝐝𝐚𝐢𝐬𝐲 Hace 8 meses +94

      @kindauncool he's just trying to remember the simpler times dude💀

    • borkdogey
      borkdogey Hace 7 meses +6

      y’all 😭

    • Dana Leigh Formon
      Dana Leigh Formon Hace 7 meses +45

      IKEA wandering is the millennial version of mall walking. Love it. Dreaming of the kitchen I’d have in the house I’ll never be able to afford. 😂

  • foreverhilaryy
    foreverhilaryy Hace 9 meses +1016

    You forgot to mention that target has cup holders in their carts. Encouraging you to grab Starbucks and browse slower.

    • hydrolito
      hydrolito Hace 8 meses +25

      They had those when cafe was in store before any Starbuck was added.

    • Jean Vignes
      Jean Vignes Hace 7 meses +28

      Yes! Whoever invented the shopping cart cup holder was a genius.

    • S
      S Hace 7 meses +3

      they have other drinks, Jan. Not just Starbucks lol that's just what applies to you, not everybody lol.

    • Selena Y.
      Selena Y. Hace 7 meses +8

      Those cup holders don't work for everyone. I drink my chai latte within 2 mins

    • Sped songs
      Sped songs Hace 7 meses +1

      Also have a phone charging station at my target

  • Humanbeing
    Humanbeing Hace 9 meses +868

    IKEA is one of the only places where i am very happy to be manipulated.

    • Jean Vignes
      Jean Vignes Hace 7 meses +50

      It is part of the wonder & mystery of IKEA that millions feel the same way. We know we're being channeled into a maze. We talk about it. We laugh about it. We come back for more. It's like your genial uncle inviting you over for lunch and then manipulating you into helping him weed his garden. "Oh, Uncle Sven. Such a tricky devil. Ha-ha!"

    • Zoe García
      Zoe García Hace 7 meses +7

      I have never been to IKEA 😢

    • Aidan Peterson
      Aidan Peterson Hace 4 meses +5

      I think part of it is because most of manipulating is just... making you have a better experience. Look at all the pretty rooms! We'll feed you! We'll look after your kids for the afternoon! It's nice.

    • suni
      suni Hace un mes +1

      all the other places i’d go “oh you capitalist prick, trying to pry all my money out of me!” but with ikea it’s just like… ikea is a friend. i love going to ikea. if i spend some extra money that’s fine. it’s a thank-you for the fun experience.

  • Darlingbrough Model Railway
    Darlingbrough Model Railway Hace 9 meses +380

    One more trick stores (supermarkets in particular) use is to change the layout of the store on a fairly regular basis... This prevents you from walking directly to the products you want/need as you suddenly don't know where they are, making you spend longer in store looking for them, and making you more likely to pick up additional items...

    • Pierced Siren
      Pierced Siren Hace 5 meses +36

      Jokes on them, I'll be upset, and won't pick it, or finally find it and be so angry from searching for so long that I'll leave quicker.

    • OliviaAlexandra
      OliviaAlexandra Hace 4 meses +2

      🤯 . That makes so much sense

    • Glitch Captor
      Glitch Captor Hace 2 meses +12

      ngl as a blind person....this is actually my second hell. Too often do I go into common stores to have them been redone -_- and then theyre understaffed because theyre paying too little for the area soooo no one can actually help me shop without getting in trouble from a manager (anything over 5min trip is considered by most stores too be "too long" even if theyre helping someone like me do a full list! that's impossible and yet-). I really wish they would either A) pay proper wages, B) not change the stores and C) provide updated online information via website or app. I am mainly calling out large brands like Ulta, Walmart, CVS, Target and so many more. My fav shop is actually a local Asianmart ran by a grandma who refuses to change ANYTHING from ANYWHERE. Grandma Li

    • thigh sucker
      thigh sucker Hace 2 meses +1

      Is that just a US thing? Here supermarkets have the same layouts for years

    • Glitch Captor
      Glitch Captor Hace 2 meses +3

      @thigh sucker It's USA thing! It's done to make you wander around more so you'll see more things to buy on the way. Doesn't work on me b/c I'm blind so it just pisses me off.

  • xX_Alex-Or-Whatever_Xx
    xX_Alex-Or-Whatever_Xx Hace 9 meses +488

    I went to college for graphic design. We had an entire unit about this kind of stuff. Afterwards, I found myself recognizing these patterns and avoiding them. I’ve saved a lot of money. Lol

  • Liana Rosa
    Liana Rosa Hace un año +12268

    This is basically everything I learned to get a bachelors in marketing summed up in a 23 minute video. Iconic.

    • Kylie Travers
      Kylie Travers Hace un año +491

      Masters degree here and was thinking the same thing. I love Safiya.

    • Zingleberrie
      Zingleberrie Hace un año +762

      Ahhh so the marketing manipulated you and upsold the bachelors degree to you instead of just watching this 23 minute video, so it comes full circle 😂

    • Sophinan
      Sophinan Hace un año +58

      I thought you don't need to watch her video or go to a marketing degree to know those things

    • KitCat898
      KitCat898 Hace un año +2


    • Emma
      Emma Hace un año +31

      i'm surprised you didn't learn much from the degree as marketing in the job world is a lot more advanced then this to generate sales, make the right sales campaigns etc not an easy job to do so i assumed studying it would make it easier, otherwise how else do you learn as people come to you for help (i have done multiple marketing jobs i didn't study it)

  • Dimi SantaCruz
    Dimi SantaCruz Hace 9 meses +251

    IKEA for me does the opposite, I get so overwhelmed that I don’t buy anything

    • Courtney Shannon
      Courtney Shannon Hace 9 meses +20

      It goes even further for me - even though I like most of the stuff I have bought from IKEA years ago, I can't imagine going back because the drive to the location plus the maze sounds too exhausting for me to even consider.

    • Real Workouts For Real People!
      Real Workouts For Real People! Hace 9 meses +4

      I am the same. I cannot fathom spending an afternoon there. It exhausts me just thinking about it.

    • Xecelus Owl
      Xecelus Owl Hace 9 meses +7

      Agreed. I get massive headaches from being visually overwhelmed.

    • Duchess Delusional
      Duchess Delusional Hace 9 meses

      Me too. Geez!!!!

    • heather
      heather Hace 9 meses +1

      Same. I cannot stand going into ikea. I am not even that big of a fan of any of the furniture in there.

  • EbonFaerie
    EbonFaerie Hace un año +137

    You can condition yourself to go into stores and not buy things you didn't come in for. It just takes work and practice to strengthen your willpower. It has made my shopping experiences that much nicer. I get to look at and pick up things that appeal to me but then I can put them back down without feeling let down. I'm teaching my kids this as well. We can go into a toy section, play around with stuff, then leave. No tears!

    • Lane
      Lane Hace 10 meses +13

      Same! My husband and I came up with a rule years ago. If you don’t have an exact place for it, you can’t get it.
      It’s kept me from buying something I didn’t need many times. :)

    • Jade Designs
      Jade Designs Hace 9 meses +13

      I have a question I always ask before I buy something, “what will I use this for?”
      I think my mom imparted that on me after letting me get something from the dollar section in target to demonstrate how I won’t use them.

    • Jason
      Jason Hace 9 meses +8

      I do the same. I like looking at stuff but I almost always just put it back down. I ask myself "what will I use this for" and "will I care in an hour or a day later if I don't buy this"

    • Evilynn Mayday
      Evilynn Mayday Hace un mes +1

      I like that idea. I usually try to use a "if I can remember off the cuff that I wanted a certain item this time in a couple weeks, I actually want the item and not an impulse buy" tactic. It lets me treat myself, without trying to fill my inner void with stuff I don't really want or need.

    • Loren
      Loren Hace 2 días

      I enjoy window shopping, I can spend 2 hours in Target. But I walk out with exactly what I came in for. Sometimes I’ll take a picture of something I want as a reminder to pick it up later… most times I no longer want it after leaving the store haha.
      Both my mom and step mom are hoarders so I *despise* clutter and useless nicknacks.

  • Brittney
    Brittney Hace 9 meses +417

    In places like Ulta and Sephora, I always pick out what I want online first and then buy it in the store. I never go in and just browse. It is waaaaaay too much going in Ulta, too many products to look through. Sephora is super expensive, so I already have my mind made up before I even enter the store. I rarely get anything extra from either places. I am completely obsessed with Target and I ALWAYS end up buying more.

    • S
      S Hace 7 meses +1

      @Nichole Ingram Their in stock list is shit. At least 1/4 of the stuff that's "in stock" isn't so that's not reliable. I've gone in for one thing and they don't even have it like 6 times ugh.

    • NewCreatureInChrist
      NewCreatureInChrist Hace 7 meses

      When I go to Ulta, it’s usually just for one or two things. Occasionally I’ll splurge on some eyeshadow or lipstick.

    • Loren
      Loren Hace 2 días

      SAME! I always window shop online first. Even before going to restaurants, I’ll pick my order out ahead of time from the online menu. I’m indecisive and it just saves time.

  • Uncommon Commander
    Uncommon Commander Hace 9 meses +90

    I paused the video as my two year old daughter walked by me so I could say hi to her. She looked over my shoulder and shouted "TARGET!" with joy. She was right. When a two year old kid immediately recognizes the inside of your store, you've got your brand nailed.

    • Rippleffects
      Rippleffects Hace 4 meses +1

      Jumping on the round red bollards outside the store- I did it as a kid and every kid I see there does it 😂

    • Shadow Soulless
      Shadow Soulless Hace 4 meses

      It's disgusting that you're proud that your child has been manipulated. Some people don't deserve to have children.

    • Loren
      Loren Hace 2 días

      Kids are even having target themed birthday parties now haha

    • Uncommon Commander
      Uncommon Commander Hace un día

      @Loren Am I understanding this right, they aren't just buying their party stuff at Target but it's actual theme is "Target"? That is some capitalistic near-dystopian level stuff, right there.

  • Chriszly Studios
    Chriszly Studios Hace 9 meses +265

    I remember visiting IKEA, I spent 90% of my time there trying to leave .

    • I love capybaras
      I love capybaras Hace 7 meses


    • hachi 🗯
      hachi 🗯 Hace 4 meses +1


    • Perth Fanny
      Perth Fanny Hace un mes +2

      Absolutely! When I go it's always to buy something in particular so I just wanna get it and leave asap. I never go with the intention of browsing

  • Charlotte Roach
    Charlotte Roach Hace un año +12309

    safiya has really been hitting it out of the park lately with interesting and varied content, everything since colonial williamsburg ive been like “this is different but makes perfect sense for this channel, very excited to see it”

    • Hannah Foreman
      Hannah Foreman Hace un año +282

      lately? she's been hitting it out the park since the BEGINNING.

    • chocjamie
      chocjamie Hace un año +88

      yes I love that she's posting regularly again!

    • maria pizza
      maria pizza Hace un año +158

      It seems like she got re-inspired to make content and it's rly refreshing!

    • Amanda B
      Amanda B Hace un año +51

      Best thing (I mean person) that has come from Buzzfeed. You can quote me. Haha

    • Kale
      Kale Hace un año +10

      Summed it up perfectly. This is different but makes perfect sense. Love it.

  • Raseon Hansen
    Raseon Hansen Hace 10 meses +50

    One time at Ulta I was getting a wax pencil for my eyebrows. Of course an employee suggested the $20 one to me. I had some time so I put it in my basket but kept looking. I made my way to the drug store product area and found one for $6 and I took it to an employee and asked what the difference is and I was told I should buy the $6 one because they’re exactly the same.

    • Anastasiya
      Anastasiya Hace un mes +1

      You can also get the exact same one from dollar tree for $1.25 😂 that’s why 99 percent of my makeup comes from there now. I look just as expensive if I had spent $500 of Sephora products

  • mochi morina
    mochi morina Hace 5 meses +56

    another thing that a lot of stores do (especially clothing retailers) is put the clearance section all the way in the back of the store or make it really hard to find. obviously they get less money if you buy things that are discounted, so they make you walk by all of the stuff that’s still full-price so you’re tempted to buy that stuff first.

    • MLMLW
      MLMLW Hace 5 meses +5

      That's true. Macy's is good at that. Their "Last Call" section is either upstairs in the back of the store or tucked away in some random corner. But, that never deters me. I'll find that dang clearance section if it's the last thing I do! Lol.

    • Jackie
      Jackie Hace 2 meses

      thats makes sense, may not be a thing in the uk/england, all the recent sales I've seen have been at the front so you see it and re enticed in even if you weren't going to before.

  • Nicole Wuelleh
    Nicole Wuelleh Hace 9 meses +322

    That anxiety thing is real. I cannot shop Kohls anymore. They used to be fine, but lately it’s hard to go there because mine is always claustrophobic, overstocked and messy.

    • heather
      heather Hace 9 meses +13

      Yes. Kohl's is so different. It feels like it is partially a Five Below store. I can't do it.

    • Faye King
      Faye King Hace 9 meses +5

      They banned My Pillow. No to Khols.

    • Noah Krog
      Noah Krog Hace 9 meses +9

      @Faye KingAs a former kohls employee, there is many reasons not to shop there, this is not one of them, customers complained we stopped selling my pillow, if we had any left they wouldn’t buy it, why not shop at a store just bc u can’t get a pillow also?

    • Katherine 906
      Katherine 906 Hace 9 meses +3

      Me with Walmart😳

    • heather
      heather Hace 9 meses +3

      @Katherine 906 I agree. Walmart is a nightmare. Too too much. I have never been a fan of big box stores; before it was because they're so time consuming. I've always wanted to get in and get out. Now, the overwhelm literally causes me anxiety.

  • MimSou
    MimSou Hace 4 meses +18

    already saw this video long ago but felt like watching it again. And I realized yet again and just have to say it: At the core, you truly are a filmmaker and a journalist. out of everything that could come out of this post-tv-youtuber-era, your content feels like the best it can get: you and tyler are loveable, not judgemental, it's wholesome to watch, you have an eloquent vocabulary, yet still relatable. you dive into various different worlds yet always stay authentice. Keet it up, as long as it makes you happy

  • Tasha Marie
    Tasha Marie Hace 9 meses +157

    I work in retail and I can say this video makes so much sense. My store definitely does little things to get people to shop more and we always have customers that say I came in for one thing.

    • Barnacle Boi
      Barnacle Boi Hace 9 meses +3


    • kt
      kt Hace 8 meses +1

      Yep when I worked at a hardware/ home improvement store the big stuff like appliances and fixtures were always at the back. This is the stuff you already made your mind up about, but you have to walk past all the Halloween decorations and fancy lights to get there

    • Hannah Balkovec
      Hannah Balkovec Hace 5 meses

      Yeah, but I also think those people have to share in the blame by admitting they have some kind of shopping problem. Because people will come in and say they needed milk and leave with $100 worth of stuff. 1) You could have went to the corner store to get milk, not 🎯 and 2) I work there and I don’t walk around wanting to buy everything all the time.

    • Tasha Marie
      Tasha Marie Hace 5 meses

      @Barnacle Boi thanks I dint realize auto correct on my phone.

    • Tasha Marie
      Tasha Marie Hace 5 meses

      @Hannah Balkovec that is true.

  • Coral
    Coral Hace un año +5228

    No wonder shopping is so overstimulating for us neurospicy folks. Absolutely draining

    • 13CARAT_Diamond
      13CARAT_Diamond Hace un año +515

      Neurospicy is my new favorite term 🤣🤣🤣

    • Chatty Otter
      Chatty Otter Hace un año +220

      Omg I'm totally stealing neurospicy😂😆 and yeah, so many stores are so exhausting

    • Pop Circus
      Pop Circus Hace un año +173

      I thought it was me, I like shopping and music but the way most places are setup is very… jarring?

    • Sarah
      Sarah Hace un año +88

      Literally 😭 pickup / delivery has been a life saver

    • MonAhgasInsomniAroELF
      MonAhgasInsomniAroELF Hace un año +116

      right?! i can barely do 2 stores in one day. very mentally exhausting for me :(

  • Wendy Sgobbo
    Wendy Sgobbo Hace 9 meses +60

    Another way that stores manipulate is by getting customers to sign up for credit cards. I was so happy that we didn’t have them at Sephora but a couple years ago they launched the card. We were told that our #1 priority was “selling” credit cards.

    • RequiemWraith
      RequiemWraith Hace 9 meses +6

      Why just sell your customers a product when you can sell them a product and then make interest from them too!!

    • Naox
      Naox Hace 9 meses

      That’s how it was at kohl’s. They told us we had to ask at least three times through your the transaction.

    • Wendy Sgobbo
      Wendy Sgobbo Hace 9 meses +6

      @Naox it’s so annoying for the customer and employee. I probably only got 6 signs ups in a whole year because I wasn’t about to ask someone to sign up for a high interest credit card when they’re spending $25. My boss would follow people around the store and keep talking about it 🙄

    • Dakota Mabry
      Dakota Mabry Hace 9 meses +1

      I was 1 day late and was charged a fee even know I canceled it and I payed it off , since I shut it down didn't have to pay the 90 dollar fine and just payed the 7

    • lovealexxxx
      lovealexxxx Hace un mes +1

      Victoria’s Secret all the way, I worked there and I hated having to ask every single customer if they wanted a card. Even if they say no, we’re told by managers to keep pushing and explain more about the benefits and there’s a point system. Every credit card you get, you get more points and you’re in competition with everyone, if you’re not getting much you’ll be scheduled for less hours and don’t get me started on the unlivable wage. Managers think that their store is all that and so fancy but if you really work there, it’s not. the design of the place with the fancy moldings and black marble flooring and table sizes and shapes just gives you a luxury boutique feel but you’re spending hundreds of dollars on crap and probably a bra that could’ve fit you better at another store. Even our sizing feature is manipulative so that you feel like you’re getting a personalized experience but if you have a bigger size or less of a common size, we’ll just accommodate it by giving you a sister size, push up bra, or what will give the most flattering look. and 98% of the time you definitely are wasting money esp on panties that’ll smell like dye after 6 hours of wearing it

  • PaulieF
    PaulieF Hace 8 meses +21

    I remember my Dad telling me about when he was in the Edinburgh IKEA with my mum and they came across a tearful elderly lady who came up to them and asked for help escaping the store. Even after getting the bookcase you came in for you are forced to walk through the marketplace where you realise how much you need an egg timer and some tea lights

    • Thuy Ho
      Thuy Ho Hace 2 meses

      That’s why I goto the registers and walk backwards

  • Jack Craig
    Jack Craig Hace 10 meses +28

    For me I have always been an intentional shopper when it comes to stores. It’s definitely because I hated how my parents would go to a store and spend hours and hours buying random things and usually forgetting the one thing they came into the store for. Like one time my sister needed tampons and instead they just bought all college dorm decor stuff and forgot the tampons at a target

  • Kayla Nelson
    Kayla Nelson Hace 11 meses +23

    I just watched her newest video and when she said “it would be a shame if I had to buy every lipgloss In this store I realized she was giving us a sneak peak of what was to come

  • Edward Louie
    Edward Louie Hace un año +4275

    Safiya: "Good luck putting it down now."
    Me: *looks at price tag, immediately leaves the store*
    Lmao its different when you're broke

    • XSemperIdem5
      XSemperIdem5 Hace un año +64

      Exactly 😂

    • Lyle Marie Ceniza
      Lyle Marie Ceniza Hace un año +14


    • Lunabyes
      Lunabyes Hace un año +18

      lmfaoo amen

    • Amelle Kyre
      Amelle Kyre Hace un año +148

      I always like to grab the stuff and think about walk around with it and usually end up not buying cause of the price

    • Pz 316
      Pz 316 Hace un año +2

      for me its worse lol

  • Taylor Nation
    Taylor Nation Hace 9 meses +28

    I was in IKEA last week and a columbian couple came up to me and told me they were lost and didn't know where to check out and leave. I had to walk them probably close to half a mile to help them find the exit. There are arrows but they were dead lost somehow

  • No
    No Hace 10 meses +16

    I appreciate how Target has the toy section in the back. Possible strategy: preventing (or at least containing) child meltdowns that would make the store unpleasant for other shoppers?

  • Taylor
    Taylor Hace 10 meses +10

    I literally refuse to go to IKEA because of this. I have been twice and got major anxiety both times. I’m not even a crazy anxious person but feeling trapped and forced to go through a maze sends me into a panic!

    • Paul V
      Paul V Hace 10 meses +3

      It's very claustrophobic.

    • Stacy Thomas
      Stacy Thomas Hace 2 meses

      Same! My neighbor thinks I am funny due to this lol. I needed a shelf to go into my bathroom walkin shower area. After looking online, Ikea had an anodized metal one that was tall and had small dimensions, exactly what I needed. I had no luck finding another one that wasn't too big, and was capable of being used in a shower without getting rusty and gross. Problem is? I refuse to go to Ikea. The one time I did I literally had a panic attack due to feeling trapped in a maze with a huge number of people. When I complained to the neighbor that I was peeved because even with being willing to pay a fee to use click and collect to get pickup on the items, they limited the availibility so much that I had been trying for days and was unable to order for pickup. They laughed and said they loved Ikea, so instead I offered them a $100 bill to go get me a $30 shelf just so I didn't have to be trapped in that hellhole myself. Money well spent IMO.

  • Layla Rose
    Layla Rose Hace 11 meses +11

    I also think that with Ikea, the idea that they make you go through the "big" stuff first is a manipulative tactic. It makes it so that you get a bit overwhelmed by the sizes and prices of the larger home items and feel more comfortable spending the smaller amounts on the smaller items, thus buying more things. It's like when you need someone to do a big favor for you so you ask them a couple of smaller favors first to get them used to saying yes, only in reverse lol

  • Christine Fedruk
    Christine Fedruk Hace 9 meses +21

    This is why I mostly switched to online shopping. Going to physical stores is exhausting.

  • LL
    LL Hace un año +1639

    Girl your editing and research skills are UNMATCHED. You’re consistently producing high quality, entertaining, well researched, educating and funny content. Love it!

    • YAHUsha
      YAHUsha Hace un año

      Hey! Did you know God is three in one!? The Father, The Son, and The Holy Spirit! Bless him!
      Jesus died for our sins, rose from the dead, and gives salvation to everyone who has faith in him! True faith in Jesus will have you bear good fruit and *drastically* change for the better!
      Have a blessed day, everyone!! ❤

    • YAHUsha
      YAHUsha Hace un año

      Your worries (yes, anxiety), depression, suicidal thoughts, EVERYTHING will melt away and be NO MORE when you lean on God and put your trust in him! When I have physical pain, I literally pray and the Lord quells it, that I am healed!!
      Know that there is power in the name Jesus Christ! His name casts out demons and heals! People are bothered by his name. The world hates the truth and wants to continue living sinfully! God's children are set apart (holy) and righteous.

    • AverageChannelName
      AverageChannelName Hace un año +7

      Apologies that your comments got inavded by bots

  • jake
    jake Hace 9 meses +70

    My favorite thing is going to Target on Sunday for groceries right when they open at 7am. There is no one there but the employees and you get to take your time without it being packed. Top tier experience lol

    • moo_
      moo_ Hace 7 meses +3

      The best time to go to any retail store is an hour to so after opening. Us retail employees haven’t had our spirit murdered for the day yet 😂

  • vesper / victrola
    vesper / victrola Hace 7 meses +9

    I've also noticed in Sephora that it's hard to find a particular brand unless you've memorized its location, because all the displays are in black and white and the logos/signage is small and all the same size. Makes me think they want you to wander around all the makeup until you find the thing you're actually looking for

  • kkbeard
    kkbeard Hace 11 meses +9

    As a child, I got lost in IKEA. Still haunts me to this day, an old couple helped me navigate the maze that is IKEA.

  • Liz
    Liz Hace 7 meses +5

    Hey Safiya. I just wanna say you and Tyler always bring me happiness in a bad time for my family right now. Currently without a place to call home and struggling to keep my head above water for my 19 month old lil girl. You make my mind go into a better place for a moment during your videos and I appreciate that. Love you guys and love your adventures! Please never stop 😭🥰🥹🥹🥹♥️♥️♥️♥️♥️

  • Durazno
    Durazno Hace 9 meses +27

    I loved this video. I am a marketing student, and there's so much thought about placement, colors, lights, scents, music, prices, etc.

  • Shannon Yanes
    Shannon Yanes Hace un año +1397

    The odd thing is that even being aware of these manipulations, we still seek out these stores to shop at knowing full well we're going to buy more than we planned. Making a list usually helps me stay on track.

    • Ka
      Ka Hace un año +5

      I love IKEA😆

    • vaderladyl
      vaderladyl Hace un año +1

      I do that too when I am on a very restricted budget.

    • ngl-12
      ngl-12 Hace un año +1

      read my name

      RICO PARADISE Hace un año

      ✅By Faith in the sacrifice God has made are we saved from the penalty of sin!
      🔵Turn from your sin that leads to death & accept His Gift that leads to eternal Life!
      💜We are all sinners that need God. No one can say they are perfect to be able to pay their debt of sin. This is why only God could pay the penalty for us, that is merciful Love

    • Em
      Em Hace un año +3

      I love making lists and I write them whenever I can

  • Lexi
    Lexi Hace 4 meses +3

    I adore this video idea! It reminds me of MatPat's food theory video on grocery stores. *edit - she says that's actually what inspired this video! It's so cool to see their friendship reflected in their content like this. 🥰

  • Kristijan Sašilo
    Kristijan Sašilo Hace 10 meses +4

    I do love Ikea so I'm perfectly fine with manipulation. In fact I've been around the store so many times I already know where everything is so I now CAN take shortcuts and I really do manage to leave with just the stuff on my shopping list.
    However, there is one thing that still gets me, and that's the lack of the fourth wall and the absence of ceiling. Well, the normal one, at least. So when you're in the showroom and you walk through the "flats" you admire this or that piece of furniture, you admire the living room and how it's set up and you think to yourself "this would totally work in my own living room!" And you are so sure it would work because look how great it fits everything in this fake Ikea flat, you buy it and take it home and assemble it and suddenly it doesn't fit as good as it did in the store. You suddenly don't have enough space or it feels cluttered or whatever, and that's because you do have all of your walls at home and the ceiling is much much lower. :) Still awesome, though :)

  • Maxine Moss
    Maxine Moss Hace 9 meses +27

    I really enjoy when you go through the history behind what you are doing in your videos, it’s super cool and interesting to watch! 💕

  • Monica Tomaras
    Monica Tomaras Hace 9 meses +15

    I'm Canadian and everyone was SO excited that Target was coming. It was a complete disaster though, I think all of the stores closed within 2 years of opening. They didn't have any stock, every department was mixed with a couple of items and huge swaths of empty shelves and displays. It was actually depressing to shop there and they were very over-priced. On a plus, the Ikea by my house is 5 minutes away so we often go in for just marketplace and then leave.

    • Snooker Da Dooka
      Snooker Da Dooka Hace 2 meses +1

      They also put Zellers out of business as a result.

  • AnneCan'tGame
    AnneCan'tGame Hace 3 meses +1

    The shininess of sephora really activates people's raccoon brain. Makes you wanna bring stuff home

  • ilene R
    ilene R Hace un año +6263

    I feel like Marshall’s and home goods should have been added to this study. They have that treasure hunt design that works like a charm.

    • lilgaycowboy
      lilgaycowboy Hace un año +343

      Or TJ Maxx where it’s always a mess so u find everything except what u were looking for

    • Katelyn Turner
      Katelyn Turner Hace un año +40

      Yes we do i work there :)

    • Jenn W
      Jenn W Hace un año +43

      And Thursday Morning, the worst treasure hunt ever, but I saw the CEO pushing this philosophy super hard 15 years ago. That's the whole appeal of that store. If you can call it appeal

    • Caitlyn Landry
      Caitlyn Landry Hace un año +55

      Personally I have to be in the mood for chaos/hunting for things when I go there, though. I’m always in the mood for Target.

    • Angel Marie
      Angel Marie Hace un año +63

      As a Marshall’s employee, yes. But those are all under the same chain, TJX as a whole should’ve been added to this, there’s 5 different stores under the same company, I cannot stress enough that if you have a TJMaxx, you have a Marshalls, and vice versa. We all get the same merchandise, it’s just under different names.

  • thornykettle
    thornykettle Hace un año +8

    Something my dad taught me was that you're always being manipulated. It doesn't matter who or what, you just are. So stay sharp, people

  • Omar T.
    Omar T. Hace 3 meses +1

    This is why I have a shopping list and I eat before going grocery shopping.
    I’m following things my mom did, which honestly helps out as college student.

  • Jenna Malone Art
    Jenna Malone Art Hace 10 meses +5

    I feel mentally strong bc the target effect does not work with me. I find it impossible to find anything, get frustrated and say forget it I will buy what I needed on Amazon lol

  • No
    No Hace 9 meses +5

    I don't even wear makeup, so I've definitely been manipulated by the smart/strategic Ulta design. I only go in for skincare or haircare and always leave with foundation or gloss or eyeshadow or brushes that I'll use like twice in the year. At other stores, I'm much more disciplined. I love target, but mostly leave exactly with what I planned to purchase.

  • Sahar Z.
    Sahar Z. Hace 9 meses +48

    We are being manipulated by the stores. However, in my opinion, as consumers we have the responsibility to look at our behaviour. In this time that we are alive, we are being influenced on and off social media, which leads to overconsuming (e.g., trying to keep up with trends). I was like that too and always wondered where my money went.
    After my divorce it has been one hell of a ride financially (I never had to worry about money, or how to spend it, and now I had to count my pennies), and I decided I wanted to do things differently; build an emergency fund, minimalistic living, and more. In the last eight months I found ways to accomplish this, with some help from other ESclipsrs. In my opinion, it's about getting grip on your finances and growing a stronger mindset when shopping. It won't come overnight, but it's possible if you put your mind to it.

  • Melody S
    Melody S Hace un año +956

    My husband watched this with me and he turns to me and he goes. “Today I learned that you and I have an incredible amount of self control when it comes to shopping.”

    • archery411
      archery411 Hace un año +69

      SAME, but I've always known I was a penny pincher. Spending money stresses me out (even tiny purchases like from the dollar store) so even my "impulse purchases" involve me spending a good 20 minutes in that store just thinking ab if I can really justify it.

    • Arodlee
      Arodlee Hace un año +22

      I very often go to IKEA and walk out with nothing, not even the thing I thought I wanted when I went there.

    • Man
      Man Hace un año +9

      same, i guess it’s cause i’m picky, anxious and fast. i walk in and out in minutes.

    • bridgetthewench
      bridgetthewench Hace un año +16

      I sometimes joke about my ability to go to Target and leave with only the items on my shopping list. People think I'm incredibly powerful - nope, I've just been extremely poor for most of my life. When you only have $50/week, or less, for groceries, it's mandatory to stick to your list and not make impulse purchases.

  • rose c
    rose c Hace 10 meses +6

    The biggest problem is not having a planned budget and list for every shopping trip. Plus only going to the store for things you need not want or just to browse.

    MLMLW Hace 5 meses +2

    I have never set foot in an IKEA and I had NO idea they had a restaurant in there where you could actually sit down and eat a hot meal. Looks like I'm going to have to visit just so I can eat the food. Lol. My daughter loves IKEA. She says she can't go in without buying something for her house. Also, Target may have Starbucks in their stores but my Walmart has a McDonald's right inside their front door to the Market section.

  • Lawsofthebeasts
    Lawsofthebeasts Hace 7 meses +2

    So in one of my high school classes we actually had a simulator game for merchandising. So I already knew that stores were manipulating us, but this stuff is always fascinating to hear about and how each store does it a little differently.

  • cathyann
    cathyann Hace 6 meses +2

    I used to help manage a Disney Store and did a lot of marketing, planning floor layouts, and changing walls/shelves. So much of that had to have sales in mind. It was really cool to learn about the tactics behind sales.

  • porcelainrobot
    porcelainrobot Hace 10 meses +1

    i just started working at an ulta and it's so interesting to walk around while i stock and notice all the manipulation tactics you pointed out. love your channel!!

  • Annie Lenihan
    Annie Lenihan Hace un año +2159

    When I worked in retail, our rule of thumb was “eye level is buy level” . So hot ticket items were always eye level

    • Cristina DeCisneros
      Cristina DeCisneros Hace un año +90

      but less expensive stuff was usually below eye that's where I be looking.

    • Risu Wolf
      Risu Wolf Hace un año +42

      Jokes on you, I'm 4'8". My eye level is significantly lower than most people's eye level

    • Megan Nicole
      Megan Nicole Hace un año +9

      yes! and you KNOW the brands that are at eye level are paying BIG BUCKS to keep their products there

    • Deidre Betts
      Deidre Betts Hace un año +10

      They purposely keep candy and sweets low to the ground because if you have a kid with you, and they're in a stroller or walking with you, that's the first thing they see. They see it, want it, whine and cry, and boom, impulse buy

    • LittleCutie ABDL
      LittleCutie ABDL Hace 11 meses

      Well sorry to break it to you but I'm aswell many others out there don't fit the average height. I certainly don't as I'm below 2 percentile of adult world height so that tactic doesn't work for me. Usually if I'm looking I have to be on my tippy toes or crouching down. There's no ducking in between. By the end of it I'm so tired and I have muscular dystrophy and back problems I just can't be bothered buying anything. Mostly because I perhaps can't find it due to being at extreme heights in comparison someone with a so called average height would, more easily do. This also applies to people in wheelchairs because I've been in 1 and know how difficult it is to reach. I guess I save money as I rarely buy because I'm also picky in what I like in terms of item I'm purchasing because for me it has to be of good quality cute if it applies and practical. If it doesn't meet those requirements it's a no from me.

  • The Bookworms Nook
    The Bookworms Nook Hace un mes

    And it's not just in store. You can't walk down a street without seeing billboards or go on social media without seeing ads. Our whole day is interrupted constantly by advertising. I'm a shopaholic and hoarder. I'm now getting wise to the manipulation and I want to change!

  • Ijustsawahippogriff
    Ijustsawahippogriff Hace 11 meses +1

    This is a great video! Interesting concepts and that classic Safiya and Tyler banter that makes these videos great! Well researched and well produced!

  • mox ⟡ ׅ۟.
    mox ⟡ ׅ۟. Hace 9 meses +13

    I’ve loved ikea ever since I was little, no wonder why I want to be an interior designer someday. I always like to pretend I’m living in the little rooms and every section of the store always has something that draws me in. It’s like the mall with every store you like right in front of you 😭

    • TheLoneMitten
      TheLoneMitten Hace 9 meses

      I've never been to one but have always wanted to go. I was just thinking about aking my friends to go to one with me as it will be far away

    • funalicious1000
      funalicious1000 Hace 7 meses

      @TheLoneMitten Go for it…IKEA is definitely a fun experience.

  • Historical cucumber
    Historical cucumber Hace un año +2

    As someone who doesn't really enjoy shopping in large stores I made the mistake of going to the new Ikea they built by my house recently....never again! I swear they lost a customer for life from me, me and my husband felt like we got trapped in a corn maze and couldn't find our way out....2 hours later and we finally made it out of there but I felt so drained I vowed to never husband and I now joke about that certain stores (like Ikea) make you feel like you have the flu once you leave.

  • Canbiance
    Canbiance Hace 9 meses +37

    grocery outlet uses special lights in the fruit/produce section so that fruit looks more ripe than it is. Green grapes look amazing in the store but when you go home you realize they are a bit brown/green and over ripe

    • S
      S Hace 7 meses +1

      that's not exclusive to them. it's like an old grocer trick.

  • n1c0l3
    n1c0l3 Hace un año +2924

    my favorite retail scam is how certain stores doesn’t mark anything in the store so you have to go around looking for things and buy 50 other items you don’t need on the way

    • Shigaraki
      Shigaraki Hace un año +149

      Similar to this, this little store near me doesn't price ANYTHING. Meaning you literally have to guess the prices. (Not sure if this is even legal)

    • Scourgeface
      Scourgeface Hace un año +137

      mine is when craft stores have "everything" 50% or more off especially for seasonal items when they really double the original price just to cross it out. the real sale is after the relevant holiday passes

    • Crypticshadøws
      Crypticshadøws Hace un año +38

      @Shigaraki or you have to go up and awkwardly ask the price

    • DeeProfundis
      DeeProfundis Hace un año +20

      They're always changing where certain products are around my local towns shops, def makes the rush before shool started nor intense trying to find the confectionery isle

    • Shigaraki
      Shigaraki Hace un año +3

      @Crypticshadøws Yeah, but we all know I am too shy for that.

  • Eric Moore
    Eric Moore Hace 7 meses +2

    I'm finding the cheapest and fastest way to shop is to buy it online and go pick it up at the store. I do this with everything I buy from Target. The shelf price is always higher and I avoid the temptation to buy things I don't need. I don't see how they make money this way though it works well for me! two had me laughing the whole video! Very informative too! Great job!

  • Ly Ly
    Ly Ly Hace 10 meses +2

    I loveeee these types of videos! They’re informational and they affect us all in our daily lives, without even realizing!

  • Gabriel Bumanglag
    Gabriel Bumanglag Hace 9 meses +3

    This is quite helpful of identifying these tactics in our own local stores and avoiding impulse buys. These stores are literally playing with the buyer's brains.

  • Lindsay Dunia
    Lindsay Dunia Hace 7 meses +2

    And this is why I don't grab a cart at Target because everytime I do I fall into that damn trap. The one time at Ikea it was eyes forward, I found what I wanted online and just went for it.

  • me mc
    me mc Hace 8 meses

    Well done, this is a great class in marketing. I worked in advertising & packaging design for many years, it’s kind of amusing to see how companies try to manipulate consumers these days - some things haven’t changed, some are new. I do still love wandering through IKEA after 40(!) years. & yes, I do use the shortcuts.

  • Sno Yolk
    Sno Yolk Hace un año +3070

    COSTCO is one of the most obvious of the manipulators. It's simple: move products around so customers have to 'shop' around looking for what used to be in 'that spot' but now it's not. Brilliant!!

    • Earth on Fire
      Earth on Fire Hace un año +139

      and costco shoppers always spend more there cuz who wants to wait in those horrific lines just to buy a couple items !

    • Jess De La Souza
      Jess De La Souza Hace un año +22

      @Earth on Fire Costco now has self check out lines 😊

    • Ali Boroy
      Ali Boroy Hace un año +57

      All except for the rotisserie chicken, which is always near the back and requires you to walk past all of those tantalizing other products 😆

    • rosin eater
      rosin eater Hace un año +7

      @Jess De La Souza they’re still long asf💀

    • TKawesomeness
      TKawesomeness Hace un año +9

      And they hire a separate company to do demos or give samples of certain products usually asked for by the products company who pay for the space. CDS exclusively works in Costco, does demos of usually on sale products, and always keeps the store clean and less cluttered by means of workers searching and putting items back to where it’s supposed to be.

  • Sparky Pikachu
    Sparky Pikachu Hace 11 meses +7

    My mom has the Target effect but in Walmart, whenever she says "I'm going to Walmart to pick up a few groceries" it's *Never* "just a few" and she always gets like atleast 20 more things than on the list..and oh boy ya better just find somewhere to sit if she passes the clothes on the way to checkout bc she's got to look through alllll of them

  • Rakealia
    Rakealia Hace 10 meses +1

    I preferred the old style of Target, but I am happy for the self check outs at my local one, because I've been at them before and gotten swamped in those lines, so I'm thankful they recently remodeled and put them in. Personally I go there mostly for children's clothing, baby items and holiday items. :) My only gripe is their clearance prices suck. XD

  • Jacqueline Tran
    Jacqueline Tran Hace 9 meses +4

    I don’t know if it can be proven by science but I also think that when im in an ulta and head over to the drugstore area after the high end, I feel more eager to buy things after seeing the prices drop so much.

  • Róisín Hart
    Róisín Hart Hace 4 meses +1

    I have worked at multiple grocery stores and all of this is absolutely true. In fact, they specifically have maps for the employees on how to stock for each season. Including facing each object/food to make it more appealing.

  • Maya Sanders
    Maya Sanders Hace un mes

    This was fantastic!! Thanks so much for taking the time and research into making this informative video!

  • HopeScope
    HopeScope Hace un año +931

    I’ve never been in an ikea, and I’m not sure this is making me want to 😂

    • Ellie
      Ellie Hace un año +58

      omg it’s so much fun! the one I go to in the uk is huge and it has like makeshift pretend rooms like bathrooms and kitchens and bedrooms and it’s so awesome lol, definitely worth it!

    • ngl-12
      ngl-12 Hace un año

      read my name!

    • Diesel Mex
      Diesel Mex Hace un año

      Cause you’re poor

    • jj
      jj Hace un año +4

      wow, how have you managed to avoid them so long! P.S Ikea is the best

      RICO PARADISE Hace un año +1

      ✅By Faith in the sacrifice God has made are we saved from the penalty of sin!
      🔵Turn from your sin that leads to death & accept His Gift that leads to eternal Life!
      💜We are all sinners that need God. No one can say they are perfect to be able to pay their debt of sin. This is why only God could pay the penalty for us, that is merciful Love

  • funalicious1000
    funalicious1000 Hace 7 meses +1

    Remember when stores used to have one way aisles? I was basically forced to go down ones I normally wouldn’t and ended up spending more money. 😅

  • Kristine
    Kristine Hace 7 meses

    The trick to only getting what you came for at target is to bypass the main part of the store by heading towards the restrooms. Then only go to your intended area. I got Starbucks a couple of weeks ago for my birthday. I drank my coffee and left without purchasing anything else. I don’t spend time looking at things unless I intend to buy.

  • Wayne M
    Wayne M Hace 9 meses +5

    Love your video. FYI...Sephora did not pioneer the high touch beauty counters to encourage people to buy more. It was pioneered by Barbara Hulanicki with her iconic London store Biba which was a retail lifestyle phenomenon for young women in the late 6Os and early 1970s. Check out Biba videos on ESclips.😊👍

  • Livin' La Vida Vic
    Livin' La Vida Vic Hace un mes

    As a hot tip for the luxury items especially hair at Ulta, the shelves that are eye level have new products that were recently launched to get customers to buy those products and they are typically next to a fairly good selling product. The ones at the bottom are typically on the chopping block to be discontinued. However, all this only hold true if they have those 4-5 shelves dedicated to one brand

  • Victoria H
    Victoria H Hace 9 meses

    THank you so much for conducting all that research! It was very interesting and enlightening. I was just at The Container Store today, and although I was there for 1 specific thing, I did notice that I had to snake my way to the area and also that there were strategically-placed sections of "kitchy" stuff to get there. It's fascinating to analyze why a store is laid out the way that it is.

  • David Torres
    David Torres Hace 9 meses

    You hit it right on the head, Target is the store for those who want to be D-bags and snobs but don't want to pay high prices.

  • 100Stratusfiedx
    100Stratusfiedx Hace 9 meses +7

    Personally large stores like this make me anxious because I wanna get in and out. I’m more likely to buy from these stores, but online so I can buy exactly what I needed

  • llama logic
    llama logic Hace 9 meses +9

    Once you open you open your eyes to Ikea its kind of ridiculous how unsutle they are, like, "fill your carts with conscious decisions" 😂

  • Paul V
    Paul V Hace 10 meses

    I always feel claustrophobic in an Ikea store because there is no quick / direct way to leave.

  • Poppy Lafond
    Poppy Lafond Hace 7 meses

    My trick is, if you are going for the long shop, defo eat before. But if you know what you want and you’ve been before, enter through the exit, plus they normally have the sale items near the check out. Great video. ❤

  • Raula
    Raula Hace un año +1682

    Another interesting fact: I’ve learned in Uni about a psychological effect that when you create or build something yourself you will enjoy and appreciate it more, because you’ve put work into it. So Ikea letting you build your furniture yourself is even more genius because it not only saves them a lot of money but makes you like the furniture even more!

    • Aquariusbby
      Aquariusbby Hace un año +102

      It also saves you money as a customer, it lowers shipping costs and manufacturing costs making the cost to buy it less

    • adinenay
      adinenay Hace un año +36

      Really? Because I hate building furniture 😂

    • Becca Randle
      Becca Randle Hace un año +22

      This is actually called the ikea effect!

    • Scoov
      Scoov Hace un año +4

      @Becca Randle ikea effect works on my music and artwork too

    • Kristina Sandnes
      Kristina Sandnes Hace un año +5

      I don’t buy from Ikea just because of that lol 😂🙈 I’m lazy 😅

  • Ava Grego
    Ava Grego Hace un mes +1

    Stores haven't realized that shoppers and shopping have changed and it's not only because of mail order. Different forces are in action.

  • Hazel Purls
    Hazel Purls Hace 8 meses +1

    Really enjoyed that. It was really interesting seeing how similar UK stores (even though they are different retail chains) look to the US stores you visited (IKEA obviously is identical and I have those chair hooks). My son (when he was about 12) had memorized all the short-cuts in a local IKEA - which was extremely useful. We found unlimited free tea (with the "family card") a good incentive to visit and stay in IKEA. It's a tactic also used by one of the posher UK grocery stores. Happy to watch more like this. Thank you.

  • Kiba Anazuka
    Kiba Anazuka Hace 9 meses +11

    About no windows in the store part of IKEA. Funny enough, I've been to the flag store in Älmhult, Sweden and their garden section is actually bright and light from all the windows they have in the section to invoke a greenhouse atmosphere.
    Also IKEA uses those bins full of many items to emphasize inexpensivess of the product

  • Jocelyn Hall
    Jocelyn Hall Hace 9 meses +34

    I love window shopping though, just going to a store to see if anything stands out. Usually doesn't and I'm good at talking myself out of purchases at this point haha. It helps that I was usually broke when developing this skill, so I couldn't buy anything.

  • MonstrChickenGaming
    MonstrChickenGaming Hace 7 meses +1

    I'm pretty sure Macy's puts so many mirrors in their store to manipulate into feeling trapped and to keep shopping, but I could be wrong, just a theory.

  • Baguette Gott
    Baguette Gott Hace un año +1770

    The "intentionally overwhelming experience" part explains very well why a lot of autistic people (including myself) HATE retail stores. We experience all of those many sounds and lights and smells etc. even stronger than neurotypical people do, and for us it very easily crosses into "too much" and leads to sensory overload (instead of leading to buying useless stuff).

    • A A
      A A Hace un año +91

      To be honest, I have realised some years ago, that I was really getting overwelmed by the amount of differnet stimuli, while shopping IRL, - and I didn't like the feeling. Thing I hated especially was a stupid loud noise, which owners of the shops mistakenly call "music". So I gradually switched to online shopping, which I can do in a privacy of my own home. So much more comfortable, - to be capable to interrupt the shopping and get a cup of tea or visit a bathroom, and then return to your virtual cart later, - whenever you please. Not even mentioning, that nobody disturbs me by sayng: "How can I help you? What would you like to see?"

    • The Pinkest Pigglet
      The Pinkest Pigglet Hace un año +82

      Not autistic by adhd with sensory processing disorder and I agree entirely. Walmart specifically has some weird combination of color palette and florescent lighting that makes me b line for the bathroom when I go in there, then leave with a developing migraine.

    • Michael! In The Bathroom
      Michael! In The Bathroom Hace un año +32

      @The Pinkest Pigglet my social anxiety goes crazy half the time when I'm in Walmart.

    • vexedcer
      vexedcer Hace un año +68

      idk if american shops have them, but some groccery/food shops where i live have autistic/elderly/kids hours, with no music, dimmer lights and more staff to prevent overwhelm and fatigue. they obviously know we're a missing demographic and still want our money. its capitalism! (but it is still nice to have a safer time to go when youre just not up to the NT world 🤷‍♀️)

    • M
      M Hace un año +17

      @vexedcer That's such a great example of how markets work when they work well, I hadn't thought of that, everyone gets their particular interests and needs met because the store owners are motivated

  • MegaKaitouKID1412
    MegaKaitouKID1412 Hace 7 meses

    A tip for stores like these is that if you didn't go in to get the item, try walking out and deciding, once the item is out of your sight, if you care enough to come back for it. Obviously this can't be effective against grocery store marketing strategies because food is a daily need (and IKEA's "entire day of it" model makes this difficult for that) but the whole point of the strategy is the annoyance. If you don't want it that badly, taking another in-person trip to the store is a commitment. But even if you're just doing another lap of the mall before returning to Sephora, I find it really helps my brain get out of that "manipulated by the market" place before making a purchase decision. And once this is habitual for you, you'll have a bit better of an understanding of what sort of things you care enough to come back for. Results may vary, I may have issues with object permeance complicating why this works so well for me.

  • killkhat
    killkhat Hace 10 meses +2

    Going to an IKEA is the most stressful experience in my life. I feel like I am in an insane labyrinth. I always go to the warehouse and ask the employee to get the only one item I came for lol

  • Andrew Drechsler
    Andrew Drechsler Hace un mes

    The Target Effect in Canada was "The result of going into a store intending to buy a few things, seeing that none of those things are in stock, and leaving with nothing." And then going to Walmart.

  • Michelle D.
    Michelle D. Hace 7 meses +2

    Could you do a part 2 with stores that are more baffling, like Bed Bath & Beyond, that has lanes so crowded that you can't pass people? Thanks guys!!

  • Mickey True
    Mickey True Hace 10 meses

    I haven’t been to Target in probably a year and a half but watching this video and the fun y’all seemed to be having gave me the urge to go, so whatever Target is doing must be working lol

  • Safiya & Tyler
    Safiya & Tyler Hace un año +1103

    Checking in from Las Vegas - we are currently being subjected to all of these tactics at once 🕺

    • Noor
      Noor Hace un año +8

      I think we are all guilty to being subjected to all of these tactics..

    • Miso Mar
      Miso Mar Hace un año +4

      don't be brainwashed

    • Kelsey Ann
      Kelsey Ann Hace un año

      You got this!

    • Masabah Saeed
      Masabah Saeed Hace un año +6

      Next video "we go through every hotel in las vegas" or something similar that Saf once mentioned years ago 😆🤫

    • Callie W311
      Callie W311 Hace un año +1

      Yes, Vegas, the strip anyway, is basically all a trap. Lol.

    BLACK JAM Hace 9 meses +16

    I'm unaffected by all these stores cause of coupon shopping/Fetch Reward points and having a list and sticking to it, the only time i self indulge is when I'm in a Artist supplies damn look at all those Copics, i gotta collect them all!

    • sambeawesome
      sambeawesome Hace 9 meses

      Save yourself some cash and buy other brand alcohol markers like Blick or Ohuhu. I promise they're just as good quality! Copic is way overpriced. (But yes, I feel you when going in an art supply store, haha.)

    • VirixPhilia
      VirixPhilia Hace 9 meses

      Copics sell refill ink, the other brands don’t. Blick is okay because you can buy individual markers, but not Ohuhu; you have to buy the whole set if you run out of one. Maybe in the short term, those brands are cheaper, but for the long term, Copic is waaayy cheaper.

    • sambeawesome
      sambeawesome Hace 9 meses

      @VirixPhilia Other brands offer refills too :) Just not all of them. And even then, you can always buy the other brands and refill them with Copic. Just tossing out ideas to save y'all some cash ;D

    • VirixPhilia
      VirixPhilia Hace 9 meses

      I've only found one other brand that sells refill inks, but maybe that's just my search region and there are more in different countries. Which by the way, I should have adressed in my initial comment - we don't even know what country OP lives in. Copic is only marked up so high because of international shipping. If OP lives in or in the same hemisphere as Japan, it's actually very cheap. I am currently visiting my family's home country and shipments from Japan are fast and cheap; if I was still into art and was positive airport security would let me go with that much alcohol, I would have bought every color of Copic and refills.
      I should have also checked with you what your region was because maybe you also have a lot of better brands, it's just that I was sceptical from what I looked at from your suggestions.
      As for your last suggestion, I personally wouldn't use Copic ink in another marker because each brand has a different formula that may bleed on different brand fineliners and paper types - there are tons of tests all over ESclips. Still, most people aren't completely serious with art and are just hobbyists, so they probably wouldn't care about getting the best quality, so your idea isn't totally wrong.
      But all in all, I still believe that there is no price ceiling for someone's passion. As OP said, they already do alot to not splurge, and what's the point of going to all this trouble saving money if you're never gonna spend it, anyway? But that's jist my point of view - no one is wrong for not getting Copics, I just personally would advise against other brands.

  • Louise
    Louise Hace 7 meses +2

    A very interesting video! Personally, to overcome spontanous buys, I ask myself "For what will I use it? How often? Where will I place it?" Then I just drop whatever I do not want at a shelf (yes I know I might make a mess, however, very few shops have a "did you change you mind?"-box so I see it as encouragement for the shop to get one ;) ) Also to wait w buying things I didn't plan to buy, to return the day after makes a big difference - one usually realises that one doesn't want the thing that much...

  • Deluxray
    Deluxray Hace 7 meses

    My trick for these things is treating the majority of stores I go into like a zoo. I go to browse but have zero qualms with leaving empty handed unless I went in intentionally looking for something

  • Claire T
    Claire T Hace 7 meses +1

    There must be some science to this because I definitely feel like buying different things at different stores, even if they both have the same stuff.